Everlast sports surfacing has been leading the industry in innovative product development since its foundation in 1989. For over twenty years the brand has been introducing new ways to reduce the nation’s landfills and reuse scrap tires to create durable, functional, and aesthetic surfacing solutions. This industry success and commitment to advancement has been recognized by leading brands in multiple markets, and has lead to even further sustainability advancements and product development opportunities for the Everlast brand.
All Everlast recycled rubber surfacing products now contain Nike Grind, a premium-grade raw material made from recycled athletic shoes from the Nike Reuse-A-Shoe program and Nike manufacturing scrap. The Nike Grind material is processed and refined using technology developed by Nike engineers and is blended with premium recycled tire rubber to create Everlast Sports Surfacing products. By using Nike Grind material in Everlast sports surfacing products, nearly 500,000 pounds of unused Nike footwear by-products and unwanted athletic shoes are rescued from landfills each year. The Everlast/Nike partnership demonstrates both companies’ shared commitment to preserving the environment and using resources responsibly.